Growth in B2B businesses isn’t just about getting more leads—it’s about attracting the right customers, converting them efficiently, and keeping them long-term. However, many businesses struggle at every stage of the buyer journey due to misalignment, poor processes, bad data, and an ineffective tech stack.

Most B2B growth challenges aren’t caused by one problem—they are a combination of the following, yet nearly always businesses try to fix their growth challenges by throwing more money into lead generation at the bottom of the funnel.

• Poor branding & differentiation
• Ineffective demand generation
• Lead nurture & conversion challenges
• Sales process inefficiencies
• Customer churn & lack of retention strategies
• Lack focused product & service development
• Bad data
• Disconnected tech stack