SMW25 - Conference sessions

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Marketing for Industry - 9 principles that underpin your future success - SALES & MARKETING STREAM

04 Jun 2025
Leadership & Strategy
A first of its kind, dedicated to businesses who make for the makers, this framework presents a methodology for integrating strategic thinking and practical application across all aspects of marketing communications in any industrial sector. It enables businesses to consider their sector and audience context within a marketing ecosystem of 9 key principles, and to identify clear areas for improvement making planning and tactical decision-making straightforward. The Marketing for Industry framework helps Marketing, Sales and C-Suite speak the same language.
Speakers
Jen Swain, CEO - Coda | Marketing for Industry
Darrell Taylor, Director of Global Acoustics Business Development - Instruments - FLIR - A Teledyne Company
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